CBI
What we did:
The Confederation of British Industry engaged haymarket managed events to lead on their annual Business Summit from concept through to delivery. Offering creative and practical solutions, haymarket managed events devised an overarching brand and event theme using our proven research technique with industry audiences to ensure the programme was compelling and topical. Management Today, haymarket’s leading business magazine, was the exclusive media partner for the event and enhanced the marketing campaign by extending its reach through a range of activities including extensive online coverage, full page adverts in the magazine and targeted email campaigns. For the last two years, the traditional audience were retained and new attendees were attracted through fresh formats and exceptional industry-specific speaker line-ups. www.cbiandmtbusinesssummit.com
What they said:
CMI
What we did:
The Chartered Management Institute (CMI) commissioned haymarket managed events to produce and project manage its annual conference and awards ceremony. haymarket managed events provided a full event service, delivering all aspects of the project from start to finish. A high-profile event was created that attracted an impressive speaker line-up from the business, public and private sector and appealed to both members and a wider management audience. haymarket managed events successfully grew their annual event, whilst making cost savings and reducing the impact on internal staff and in-house resources - we improved their net position by 66%. www.cmiannualevent.com
Client:
World Agricultural Forum
What we did:
The World Agriculture Forum (WAF) international congress is the World Economic Forum for the agriculture industry. The WAF appointed haymarket managed events to deliver the international Congress 2011 which was held outside of the United States for the first time in its history. haymarket managed events was responsible for marketing the event globally and selling sponsorship and exhibition packages. We also provided a full operations and logistics service to produce a first-class event over three days, including coordinating 75 speakers from 6 continents!
What they said:
"Many thanks for all the hard work and effort you put into making the 2011 WAF Congress in Brussels a huge success. At least that is what many told me and I can only believe them. There were also very many extremely complimentary remarks made to me about how professional and helpful haymarket managed events were as individuals and as an organisation in setting up and managing the Congress. It went from the quality of the booklet you produced to the helpfulness you showed to attendees and the care you took in making things proceed smoothly" - Dr. Kenneth M. Baker, Chairman, World Agricultural Forum
Client:
Monotype Imaging
What we did:
Monotype Imaging engaged haymarket managed events to provide event management and video services for the Brand Perfect Tour in the UK and Berlin. From campaign management to the successful execution of video assets, haymarket managed events delivered on time and to budget. We needed to integrate with Monotype’s team and other delivery agents and remove from them the burden of project managing event elements.www.brandperfect-tour.com
Please see below an example of our video work:
TEDxNewSt
What we did:
We were commissioned to project manage the TEDx NewSt event that took place in October 2010. The brief required us to work with a committee to produce the programme, lead on and manage the marketing and event finance, process delegate registrations, and deliver the operations and logistics.In keeping with TED standards, the event was delivered in a non commercial way all delegate places were free. To fund our overhead costs and other direct costs to run the event we confirmed funding from an advertising industry who wanted to use the event to meet and host clients within the target audience. We secured a free venue and catering from Deloitte. One of the commissioning partners built the website and Haymarket used our relevant industry magazines, websites, social media networks and data to promote the event.People applied to attend in their masses (the event was 400% oversubscribed) and the day was a phenomenal success with great feedback. For details about the event and highlights of day, please visit www.tedxnewst.com.
Accenture
What we did:
haymarket managed events developed the SC Executive Network supported by Accenture – quarterly evening events with a keynote speaker and up to 25 decision makers. Each event was styled accordingly and content was delivered in an indirect and informal manner, primarily through an expert in the field or a business personality. For each event, a unique venue and suitable catering was selected that was attractive to the delegates.
City A.M.
What we did:
Launched last year, the City A.M. Awards took place at the Grange St Paul’s Hotel to celebrate London’s financial and business community and its most successful individuals and firms. From conception to completion, haymarket managed events designed, organised, supervised and delivered the highly professional and glamorous black-tie awards ceremony. The awards cover a range of sectors, including banking, law, accounting, fund management and trading, among others, to single out the highest achieving businesses, teams and individuals as well as the most promising rising stars. www.cityamawards.com
IBM
What we did:
IBM commissioned haymarket managed events to create a series of bespoke events across the UK to promote IBM’s leadership in IT Security and promote their new security solutions service to an audience of senior decision-making security professionals from FTSE 500 companies. Taking on a full-scale event management role, haymarket managed events provided IBM with a number of investment benefits including sure-footed project management, venue selection and liaison, effective cost-control and extensive marketing reach, as well as working closely with IBM to develop one coherent message. Not only did haymarket managed events deliver great event for IBM, the return of investment was high with IBM securing a large number of business leads.
What they said:
“I have had nothing but great feedback about the IBM roadshows. I know this does not happen by accident. Thank you for all your creativity and hard work with us on these events. Very much appreciated” Nicola Craig, Marketing Manager UK & Ireland, IBM Corporation
What we did:
haymarket managed events has successfully delivered and innovated the Marketing Society Awards year on year. Taking on a full-service event management role, areas of responsibility include: confirming categories, publishing entry forms, marketing planning and event promotion, processing of entries, liaison with the Marketing Society over judging process and reports, managing expectations of sponsors, publishing the shortlist, marketing to finalists to attend event, table planning and guest management and devising the ‘look and feel’ of the event on the night. www.marketingsocietyawards.com
What they said:
“Great administrative skills; faultless organisation; creative staging and presentation. A most effective event management team.” Marketing Society
Financial Services Authority (FSA)
What we did:
End-to-end project management for a conference that attracted over 170 professionals across the children and young people’s services sector nationally. The FSA wanted to educate the audience about how best to help young people to become financially capable and achieve economic wellbeing. We surveyed the attendees afterwards and their ‘satisfaction ratings’ were very high: the average score being 5.1 out of 6.
What they said:
“Everything went so smoothly - really grateful to the team for all the enormous effort you put in to ensuring success” Linda Jack, Youth Policy Advisor, FSA
Royal Town Planning Institute (RTPI)
What we did:
Running all aspects of the RTPI Planning Awards, from confirming categories, publishing the entry forms, to all marketing planning and event promotion, processing of entries, liaison with the RTPI over judges’ site visits and reports, managing expectations of sponsors, publishing short-list, marketing to finalists to attend event, table planning and guest management of over 580 attendees, all planning creation, production and stage management and direction of the sponsors’ displays, awards luncheon and ceremony and post-event hospitality. www.rtpiplanningawards.com
Future of London
What we did:
Total project management over 7 months to produce a high-level conference delivering 300 Future of London members and a wider audience of regeneration professionals from London's local authorities, private sector partners and the third sector.
What they said:
"Haymarket Managed Events over-delivered on our expectations. The event was a huge success both in terms of audience engagement and our commercial objectives" Ben Harrison, Managing Director, Future of London
Adobe Systems
What we did:
haymarket managed events produced a bespoke event which ran exclusively for a client-side, senior-level audience. Tasked with end-to-end event management, haymarket managed events delivered on all elements of event production: from concept through to delivery. haymarket managed events ensured high audience satisfaction for Adobe through an interactive event format that encouraged debate and interaction and provided networking opportunities.
What they said:
“This is the first time I have worked with Haymarket to run a joint customer event. The haymarket managed events team did a great job organising the seminar and generating an audience. My primary objective was to position Adobe as a thought leader in the digital marketing arena. With the broad reach of their two titles (Marketing and Revolution) we were able to talk directly to marketers who would not normally be interested in attending an Adobe event. Not only were the number of registrations higher than expected, the dropout rate was far less than we normally see for a ‘free to attend’ event” Eric McCashey, Digital Manager, Adobe
King's Fund
What we did:
haymarket managed events with Third Sector magazine supported The King’s Fund in the delivery of its marketing campaign for a series of conferences on public health reform. The purpose of this activity was to drive attendance at these events from a third sector audience. haymarket managed events executed targeted elements of the campaign through email broadcasts and print advertising aimed at this niche audience.
